A rock & roll fairy tale

1. How do you listen (usually) to The Sound of Young America?   Response Percent Response Total     On KZSC-FM in Santa Cruz 0.8% 2     On WUSM-FM in Hattiesburg 1.1% 3     On KSFS-FM in San Francisco 0% 0     Streaming Online 8.4% 22     Via Podcast subscription on your computer 32.8% 86     Via Podcast subscription on a portable device like an iPod 42% 110     Via Direct Download (by visiting the website) 14.9% 39 Total Respondents   262 (skipped this question)   0

2. How did you first hear about The Sound of Young America?   Response Percent Response Total     Just turned on the radio one day... 2.7% 7     Heard a promo in another podcast 0.4% 1     Clicked an advertisement for the show 1.1% 3     A friend reccomended it 7.3% 19     I read about it in the newspaper 1.5% 4     I read about it on a weblog (blog) 7.3% 19     I read about it on a message board 22.5% 59     I found it in a web podcast directory (like Yahoo! Podcasts or PodcastAlley) 15.3% 40     I found it in the iTunes directory 24.8% 65     Other (please specify) 17.2% 45 Total Respondents   262 (skipped this question)   0

3. On a scale of "Minimal" to "I live for it," how would you describe your devotion to The Sound of Young America?   Response Percent Response Total     Minimal 2.3% 6     Modest 7.3% 19     Fond 38.2% 100     Passionate 41.6% 109     I live for it. 10.7% 28 Total Respondents   262 (skipped this question)   0

4. How would you feel if The Sound of Young America podcast had a sponsor or underwriting message at the beginning of each show?   Response Percent Response Total     I'd hate it. 0.8% 2     I wouldn't like it. 6.1% 16     OK, I guess. 29.4% 77     Sure, why not? 37% 97     By all means! Get that paper! 26.7% 70 Total Respondents   262 (skipped this question)   0

5. If The Sound of Young America accepted (and solicited) donations, would you plan to make one?   Response Percent Response Total     No 3.9% 9     Probably not. 33.6% 77     Probably a few dollars. 40.6% 93     Something like $20 15.7% 36     Something between $20-50. 2.6% 6     Sure. $50 or more. 3.5% 8 Total Respondents   229 (skipped this question)   33

6. What is your age?   Response Percent Response Total     Under 18 3.2% 8     18-24 31.3% 78     25-34 43.4% 108     35-54 20.1% 50     55+ 2% 5 Total Respondents   249 (skipped this question)   13

7. What is your total household income (annually)?   Response Percent Response Total     Less than $25,000 22.9% 57     $25K to $35K 16.1% 40     $35K to $50K 18.9% 47     $50K to 75K 16.9% 42     $75K to 100K 11.2% 28     $100K or more 14.1% 35 Total Respondents   249 (skipped this question)   13

8. What's your gender?   Response Percent Response Total     Male 82.7% 206     Female 17.3% 43 Total Respondents   249 (skipped this question)   13

9. What's your highest level of education (not counting School of Hard Knocks, The Streets, etc)   Response Percent Response Total     Some High School 1.2% 3     High School 4.8% 12     Some College 29.7% 74     College Graduate 45% 112     Post Graduate Studies 19.3% 48 Total Respondents   249 (skipped this question)   13

10. In which of the following activities do you participate, and how often? Daily 2-3 Times per week 4-5 Times per month 1-2 Times per month A few times per year Never Response Total Buy CDs 1% (2) 5% (12) 16% (41) 36% (89) 31% (76) 12% (29) 249 Downloaded music 18% (46) 26% (65) 21% (53) 16% (41) 12% (31) 5% (13) 249 Shopped for a car online 0% (1) 0% (1) 1% (2) 1% (3) 21% (52) 76% (190) 249 Attend Rock/Rap/Pop concert 0% (1) 3% (7) 9% (22) 21% (52) 50% (124) 17% (43) 249 Purchased Book(s) 0% (1) 7% (18) 20% (51) 41% (103) 29% (71) 2% (5) 249 Attended Live Comedy Event 1% (3) 2% (5) 8% (20) 10% (25) 51% (128) 27% (68) 249 Surfed the web 94% (235) 3% (8) 1% (2) 1% (2) 0% (0) 1% (2) 249 Outdoor Sport 4% (10) 11% (28) 14% (34) 18% (46) 31% (76) 22% (55) 249 Shopped online 2% (5) 11% (27) 25% (62) 34% (84) 26% (65) 2% (6) 249 Read a blog or weblog 55% (138) 16% (39) 6% (15) 8% (20) 10% (24) 5% (13) 249 Listen to public radio 49% (122) 21% (52) 10% (26) 6% (15) 6% (15) 8% (19) 249 Listen to rock radio 17% (42) 21% (52) 13% (33) 14% (35) 14% (35) 21% (52) 249 Listen to hip-hop radio 3% (8) 10% (24) 9% (22) 10% (25) 20% (50) 48% (120) 249 Dined Out 7% (17) 31% (78) 37% (93) 20% (50) 4% (9) 1% (2) 249 Bought a video game 0% (1) 0% (1) 2% (6) 11% (27) 41% (103) 45% (111) 249 Bought a DVD 0% (1) 0% (1) 11% (27) 36% (89) 46% (114) 7% (17) 249 Went to the movies 0% (0) 1% (2) 16% (39) 47% (116) 34% (85) 3% (7) 249 Paid for online content 2% (4) 4% (9) 7% (17) 13% (33) 37% (93) 37% (93) 249 Total Respondents   249 (skipped this question)   13

11. Which of the following would you like to see more of on The Sound? Sounds Lame Whatever I guess so Totally DEAR GOD YES Response Average Guest Commentators 0% (1) 15% (35) 35% (81) 37% (84) 12% (28) 3.45 Comedy Sketches from Outside Sources 2% (4) 13% (30) 21% (47) 52% (119) 13% (29) 3.61 Original Comedy (like fake commercials) 4% (9) 14% (31) 26% (60) 39% (89) 17% (40) 3.52 New Sincerity Minutes 4% (10) 15% (34) 34% (78) 33% (75) 14% (32) 3.37 Recorded Stand-Up Comedy 3% (7) 10% (23) 26% (59) 40% (92) 21% (48) 3.66 Jesse's Little Brothers 7% (17) 23% (52) 38% (88) 26% (60) 5% (12) 2.99 Would You Rather?! with Jim Real 2% (5) 21% (47) 36% (83) 29% (67) 12% (27) 3.28 Total Respondents   229 (skipped this question)   33